Abundant Affirmations

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Jen Hatzung is the founder of Abundant Affirmations where she creates affirmation cards to empower and encourage women. She weaves her own story and message into her product and created a blog using The Jen #effortlesswebkit to complement her online shop. Learn about the heart behind Abundant Affirmations & how effortless her blog setup was.

Tell us a little about your business. How did your business get started? Who does your business serve?

I create affirmation cards to empower women. I help women create a daily ritual where they squash the negative voice in their head. Our cards give women the daily pep talk they need so they believe and know they are worthy of success, happiness, wealth, and abundance.

I can’t exactly pin-point when it happened, but for as long as I can remember I’ve always thought I wasn’t good enough. If I did well in class, got the highest grade, or was chosen for a leadership role I always told myself there was someone who did it better. I always looked at how I could have done something better instead of focusing on what I had done well. #classicPerfectionist #classicEnneagramOne This continued on into my corporate career and my entrepreneurial journey.

In early 2017 I was working with a coach who I had known for many years and trusted. I thought I’d dive into figuring out a lot of business stuff, but really what happened is Jodi helped me unearth emotions and mindset struggles that had been in place from a very young age.

I had to be honest and vulnerable with myself and look at my own thoughts. ⠀⠀

This was the first time I realized just how negative my inner voice was. Even though many people would describe me a positive, outgoing person I was struggling inside. I was never good enough. I was only able to see my flaws. ⠀⠀⠀

I knew I needed to have a daily reminder of positive words and thoughts. Affirmation cards to work through my tendency to view money and myself from a place of scarcity and unworthiness.

In early spring of 2017 I set out to find a set of affirmation cards. I quickly realized what I was looking for did not exist.

I thought about making the affirmation cards I needed but I IMMEDIATELY dismissed the idea. Self-doubt crept in like a bandit and I told myself NO! Those thoughts of unworthiness took over.

I spent the rest of 2017 trying to forget about the idea, but the thoughts never went away. I finally realized in December that I had to push past the doubt and create the cards I so desperately needed. I knew if I needed them there had to be thousands of other women who needed them as well.

What is your favorite part of running your own business?

Getting to take an idea or vision and make it a reality. I am very much an ideas person. I am never short on ideas! 

I also love knowing the products I create empower women to believe they are enough and worthy of abundance. 


What advice would you give to the entrepreneur or small business owner who is just getting started?

Just start. As an enneagram one #perfectionist I can let perfectionism get the best of me but the reality is nothing with get better if you don’t launch the first iteration out into the world!


Had you ever used WordPress or Divi before setting up your effortless website kit?

WordPress yes, Divi no.

What was your favorite part about using the effortless website kit?

I am such a visual person so having the option to build it on the “front end” made the process so much faster and didn’t make my brain hurt!! 

Where will we see you & your business in 5 years?

Speaking on stages and an expanded product line! 

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Community is kind of a big deal when it comes to learning tech & growing a business, wouldn't you agree? I love Instagram for connecting with potential clients, students & the tech community at large. Get techie with me on the 'gram.

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